The complete Buy-ology framework — A practical system for turning audience behavior into message tests that improve your conversion rates 

4 modules with 22 mini-lessons on a private portal that walk you through every step 

The Buy-Obots, 5 AI-powered lab assistants that will make testing easier, smarter, and even funnier

PDF worksheets and cheat sheets so you can easily follow and implement the process.

The Breadcrumb Tracker, Test Tracker & Quick Debrief Checklist - So you know what your audience is responding to (and what to try next) 

The Keep, Rework, and Drop Decision Rubric to make it simple for you to decide what to do next

Spot a weak subject line and write 3 variations from different emotional angles 

Run your first A/B test and see what type of subject lines get more clicks 

Figure out which emails dragged down your last launch and create quick tests for new subject lines, hooks, or CTAs

Warm up cold subscribers with a message that finally hits home

Rework a sales page headline using what you’ve learned, so more people stay, scroll, and check out your offer

You could walk into your next launch with messaging that’s tested, refined, and rooted in real feedback 

Reuse what worked with confidence and cut what didn’t (no more guessing)

See more opens, more clicks, and more “I needed this” replies (without changing your whole strategy )

Brainstorm messaging test variations in seconds 

Analyze audience behavior and test results 

Iterate faster between launches — so each one gets sharper, more strategic, and more aligned with what your audience actually wants